Gerstep/positioning-plugin

105 stars · Last commit 2026-03-25

Claude Code plugin: structured positioning statement exercise for startups and teams

README preview

# Positioning Plugin for Claude Code

Structured positioning exercise that produces an honest, sub-30-word positioning statement. Research competitors, force hard choices, align the team.

## Install

```
/plugin marketplace add Gerstep/positioning-plugin
/plugin install positioning@positioning-plugins
```

Then run: `/positioning:positioning`

## How it works

1. **Context** — What you do, who you serve, what stage
2. **Research** — Parallel competitive analysis (direct + adjacent competitors)
3. **4 forced-choice questions** — Informed by real competitor names from research
4. **Team exercise** — Copy-paste questionnaire for independent team responses
5. **Synthesis** — Alignment map, contradictions, surprises across team answers

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