seranking-planable/smm-skills

README preview

# Planable MCP Skills

Production-ready Claude Agent Skills for social media managers, paired with the [Planable MCP server](https://mcp.planable.io/mcp) and — for the cross-channel skills — the [SE Ranking MCP server](https://seranking.com/api/integrations/mcp/). Each skill is a packaged instruction set Claude loads automatically when relevant — turning Planable data (companies, pages, posts, approvals, comments, media, analytics) and SE Ranking data (keywords, competitors, audits, AI-search visibility, rank tracking) into finished SMM deliverables: post batches, approval roundups, performance reports, content calendar audits, cross-client overviews, content pattern analysis, and full SEO + AI + social workflows.

These skills follow [Anthropic's Agent Skills spec](https://platform.claude.com/docs/en/agents-and-tools/agent-skills/overview): each `SKILL.md` has YAML frontmatter that tells Claude when to use it, and the body is loaded only when triggered (progressive disclosure).

## Skills

### Core Planable skills

| Skill | What it produces | Primary triggers |
|---|---|---|
| [draft-post-batch](skills/draft-post-batch/SKILL.md) | Platform-adapted draft posts created directly in Planable from a brief, with preview before commit, varied hooks, and validation flags | "draft posts", "write 5 LinkedIn posts", "create a post batch" |
| [pending-approvals-roundup](skills/pending-approvals-roundup/SKILL.md) | Single roundup of every post awaiting sign-off across all client workspaces, with 48h-deadline posts called out and publishing errors flagged separately | "what's pending approval", "approval queue", "what needs sign-off" |
| [monthly-performance-summary](skills/monthly-performance-summary/SKILL.md) | Client-ready HTML report from Planable analytics or any CSV export — KPI cards, per-platform breakdowns, top 5 posts, what worked / what to watch | "monthly report", "performance summary", "client report" |
| [content-calendar-audit](skills/content-calendar-audit/SKILL.md) | This-week schedule mapped by day with approval status, draft/missing-date callouts, gap detection, and an offer to draft fill-in content | "what's going out this week", "calendar audit", "weekly planning" |
| [cross-client-metrics-overview](skills/cross-client-metrics-overview/SKILL.md) | Comparative table across every client/workspace ranked by engagement rate, impressions, or volume — with top performer, most improved, and engagement-drop flags | "compare clients", "agency overview", "cross-workspace metrics" |
| [content-pattern-intelligence](skills/content-pattern-intelligence/SKILL.md) | 2–4 named recurring patterns per lens (engagement, impressions, engagement rate) with real post examples and specific hypotheses to test next | "what's working", "content patterns", "what should I test next" |

### Ecosystem skills (SE Ranking + Planable)

View full repository on GitHub →